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#1
- You are a
media company - Think
of yourself as a media company, not a company that just creates
videos. You are a media company offering a variety of media
assets for consumption (and monetization).
#2
- It's ok to
charge for your content
- Monetize your content. Charge for it either via
sponsorships, advertisements, premium feeds, etc. Don't
be afraid to get paid for the effort and sweat you put into
it, just make sure your product is worth paying for.
#3
- Use
TubeMogul.com -
Syndicate your content to a variety of video sites, but use
TubeMogul.com to do that. It's easy and they take care of
uploading and converting your media into the appropriate type.
Best of all, it's free!
#4
- Use
Ping.FM - Tell the
social world about the media you just published by using Ping.FM,
which allows you to update your status one time and it updates all
your social networks at once.
#5
- Blog it -
Want to be known as the expert in your field? Create a blog and
blog daily (or at least 3 times a week). Make sure you blog
only on what you know and what you passionately believe in.
#6
- Burn Your
RSS Feed! - Use
Feedburner.com to track your RSS feed so that you have the analytics
you need to track your views and listens to your media. This is
needed to be able to start monetizing all your content!
Now,
if you run a business—even a small business—you must investigate
cloud computing:
Cloud
Computing / SaaS (Software as a Service) Tactics:
#1
- Amazon S3
- This is the cheapest and most scalable solution for hosing your
media files! You must check it out.
#2
- SalesForce.com
- If you are in need of a CRM for tracking your customers, this is
the way to go. It even has an extensive API to allow you to
integrate your site with SalesForce.com
#3
- Google
Apps - Why use MS
Office when you have the same powerful apps, for free, on the
web, accessible 24/7 and you can share the documents with any other
Google user.
#4
- KickApps.com
- If you need widgets for your site, Kickapps.com is one of the
original websites that allows you to add pre-made functionality into
your site or blog without any coding.
#5
- Wix.com
- Check them out if you are looking for an easy way to create a
website on the web, for free, without any hassle. It does not
require any software (it all lives on the web).
#6
-SproutBuilder.com -
Similar to Wix.com, except that it's more geared toward widgets versus
full blow sites.
I
hope this helps. If anyone has any questions, please tell them
to feel free to email me at marcelo@pixelheadsnetwork.com.
Cheers!
Marcelo
Lewin
Founder
/ CEO
Pixel
Heads Network
Contact
eMail:
marcelo@pixelheadsnetwork.com
Phone:
626.609.7365
Web: http://www.PixelHeadsNetwork.com/
About
Pixel Heads Network
Pixel
Heads Network is dedicated to
providing
the best shows for digital media
creators
to entertain you, inform you and
teach
you in the areas of web, video, digital
photography,
podcasting, blogging and
eMarketing.
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