The November presentation at JVC covered both new HD product from JVC and practical HD knowledge from a filmmaker. The presentation was well attended and featured Adobe software worth over $1000.00 as a door prize. John Coleman introduced MCAI to all and noted new faces in attendance.   President, Tina Wilson noted that it was great to be back at JVC and John Coleman introduced JVC regional manager Steve Milli.

Milli started by noting that there is not much HD out there and stressed content as the important factor. Besides talking a bit about JVC cameras, his main topic consisted of a few tips to HD production. First, he stressed knowing what format was at the delivery end of things, particularly regarding progressive or interlaced video and keeping conversion out of the process if possible because it affects the quality of the picture. Secondly, he stressed the need for a good lens because HD shows flaws, such as chromatic aberrations. And, lastly, that focusing HD cameras can be tricky and using a monitor in all applications is crucial. 

Filmmaker, Jacob Rosenberg, spoke next about his experience. He mentioned that he had just done a project with several formats to get to 1080p and that normally he tries to stay exclusively in 1080p. He made a strong case for 24p frame rate. Rosenberg talked about HDV versus other non-digital formats. Rosenberg also discussed a variety of current cameras on the market, looking at their specs and comparing them. He discussed the general importance and meaning of each spec in terms of what it brings to your production. Rosenberg went through the latest Premiere HD edit suite’s attributes and provided great hands-on presentation of how to work with it.   Despite being a fairly lengthy presentation, all were riveted to the night’s presentation and left more HD savvy then when they arrived.